Fin have partnered with media owner CBS Digital to introduce mass audiences to the natural fit between London Fashion Week and Coca Cola’s Glaceau Vitamin Water, creating an industry first, a series of daily updated Eventmercials! Appearing from this week across the capital’s Tube network, we’ve created a unique, near live, topical advertising campaign, the first of its kind in the UK.
Running over a fortnight using cutting edge CBS/Fin developed XPT (Cross Platform Technology), the campaign will be seen daily on 64 platforms on the London Underground, by hundreds of thousands of commuters and visitors.
Revealing some of the must-see collections before and after they’re revealed on the catwalk - with Countdowns, What’s On, Highlights and Best Of slots in 20 second bites – our 19-execution series provides a stimulating front row view of one of the world’s big four fashion events for busy Londoners to cheer up their commute.
While waiting for your train this week look out for one of our programmes.
Andrew Newman - Marketing Manager
If you want to know more call me 0207 292 3670
